Minecraft is a sandbox video game created by Swedish game developer Markus Persson and released by Mojang in 2011. The game allows players to build with a variety of different blocks in a 3D procedurally generated world, requiring creativity from players.
BRAND HIGHLIGHTS:
Minecraft celebrates its 10th Anniversary in 2019!
2011 Minecraft first released by Mojang and in 2014 acquired by Microsoft for $2.5B
122M+ Copies sold worldwide
#1 most viewed game on YouTube in 2016 with 56B+ views
#1 Most played game on Xbox Live
12M+ Facebook likes
Available to play on 17 different platforms.
41% of Minecraft players habe purchased merchandise
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