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BRAND HIGHLIGHTS:

  • Most powerful Brand in the World (Forbes 2017)
  • #1 Toy company in the world and was founded in 1932
  • Modern Brick design patented in 1958 and modern Minifigures introduced in 1978
  • In 2018, it was the 60th Anniversary of the LEGO Brick and 40th Anniversary of the Minifigure.
  • LEGO mission statement "to inspire and develop builders of tomorrow"
  • LEGO products, education and licensing reaches over 100M kids globally.

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