Minecraft

Minecraft is a sandbox video game created by Swedish game developer Markus Persson and released by Mojang in 2011. The game allows players to build with a variety of different blocks in a 3D procedurally generated world, requiring creativity from players.

 

 

BRAND HIGHLIGHTS:

  • Minecraft celebrates its 10th Anniversary in 2019!
  • 2011 Minecraft first released by Mojang and in 2014 acquired by Microsoft for $2.5B
  • 122M+ Copies sold worldwide
  • #1 most viewed game on YouTube in 2016 with 56B+ views
  • #1 Most played game on Xbox Live
  • 12M+ Facebook likes
  • Available to play on 17 different platforms.
  • 41% of Minecraft players habe purchased merchandise
  • Warner Brothers theatrical in the works
  • www.minecraft.net

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