Halo

Halo is a military science fiction first-person shooter video game franchise managed and developed by 343 Industries, a subsidiary of Xbox Game Studios. However, Halo was originally developed by Bungie Studios. The series centers on an interstellar war between humanity and an alliance of aliens known as the Covenant.

RATING: 
Games (13+) Toys (Boys 8+)

DEMOGRAPHIC:
Boys 6-12, Adults

WEB: www.halowaypoint.com

 BRAND OVERVIEW:

  • 18 year franchise history (2001)
  • Master Chief = #2 most recognized video game character of all time
  • Halo TV series started filming October 2018
  • $5B+ global brand
  • 1.6B+ Halo merchandise sold 
  • 77M+ games sold, $4B+ consumer spend
  • 6B+ hours played on Xbox Live
  • 3.5M users online monthly
  • Toys by Mattel - Mega Construx

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